POWERFULLYHUMAN
P
O
W
E
R
F
U
L
L
Y
H
U
M
A
N
Who
We Are
Hero Collective Health is a culture-driven & digital-first agency focused on human impact
100
%75
70
Our approach to human-centered work and heroic brand experiences
Humetric™ Insights
Supercharged insights that explore profound, subconscious dimensions that are often challenging to articulate, analyze, and capture
01
H
i
Cultural Fluency
Inclusive marketing is mainstream marketing. We emphasize the cultural nuances that inform the right action and interactions
02
C
f
Heroic Brand Value
Supercharged value propositions to build customer relationships and deliver transformational solutions attuned to our audience
03
H
v
SuperPowers
Super
Powers
Brand Strategy
01
B
s
- Market research
- Customer experience design
- KPI benchmarking
- Target analysis & segmentation
- Trend spotting & analysis
- Cultural intelligence & fluency
- Search linguistics
- Product portfolio & pipeline planning
Brand Design
02
B
d
- Brand architecture & positioning
- Key messaging & narrative development
- Visual identity systems
- Internal & external comms planning
- Brand training & rollout
- Communications planning
Campaign Development
03
C
d
- Campaign ideation & development
- Full service creative production (video, audio, print, digital, OOH, etc.)
- Omnichannel campaign development & execution
- Experiential design & event activation
- Multicultural marketing experience
- Ambassador/influencer talent management & media training
- Internal & external launch activation
- UI/UX design & development
Customer Engagement
04
C
e
- Channel/platform strategy
- Content strategy
- CRM & SMS marketing
- Social media marketing
- Community development & management
- Online crisis management
- DCO & A/B testing creative rollout
- Data & analytics
- Reporting & optimizations
- Technology & innovation
Healthcare
05
H
c
- AdBoard research
- Social determinants of health
- Disease state education & market shaping
- Consumer & HCP branded activations
- Customer support programs
- Drug launch & OPDP submissions
- Rep triggered activations
- Conference activations
- Cultural competence & cultural humility training
- Support programs & teleservices
- Healthcare system & value-based care
Media Planning & Buying
06
M
b
- Omnichannel media planning & buying (TV, online, radio, programmatic, OOH, mobile, etc.)
- Paid and earned social media planning & buying
- Targeted local multicultural media buying
- Sponsorship & custom program management
- Media trafficking
HEROES
We are themost diverse team in the industry
We are the
most diverse team in the industry
J
Joe Anthony
/Chief Hero
S
Sabrina Modellas
/EVP Client Services
J
John Frazier
/ECD
B
Batool Kazmi
/PHD/SVP Medical and Brand Strategy
N
Nathanael Holley
/VP, Group Creative Director