hero collective
hero collective

P
O
W
E
R
F
U
L
L
Y
H
U
M
A
N

Who

We Are

Hero Collective Health is a culture-driven & digital-first agency focused on human impact

100
%Hero Collective
75
Hero Collective
70
Hero Collective
Hero Collective

Quotes
from clients

hero collectivehero collectiveMichelle Blackman Alladin

Michelle Blackman Alladin

Executive Director, Regeneron

It has been incredible to watch the Hero team in action. When working together in the Breast Cancer space, this team rose to the occasion to cut through the clutter with disruptive thinking. They challenged our norms by helping us break through our tunnel vision to actualize innovation.

Hero Collective

Our approach to human-centered work and heroic brand experiences

Hero Collective

HumetricInsights

Supercharged insights that explore profound, subconscious dimensions that are often challenging to articulate, analyze, and capture

hello collective01

H

i

Cultural Fluency

Inclusive marketing is mainstream marketing. We emphasize the cultural nuances that inform the right action and interactions

hello collective02

C

f

Heroic Brand Value

Supercharged value propositions to build customer relationships and deliver transformational solutions attuned to our audience

hello collective03

H

v

Super
Powers

Brand Strategy

hello collective01

B

s

hero collective
  • Market research
  • Customer experience design
  • KPI benchmarking
  • Target analysis & segmentation
  • Trend spotting & analysis
  • Cultural intelligence & fluency
  • Search linguistics
  • Product portfolio & pipeline planning 

Brand Design

hello collective02

B

d

hero collective
  • Brand architecture & positioning
  • Key messaging & narrative development
  • Visual identity systems
  • Internal & external comms planning
  • Brand training & rollout
  • Communications planning 

Campaign Development

hello collective03

C

d

hero collective
  • Campaign ideation & development
  • Full service creative production (video, audio, print, digital, OOH, etc.)
  • Omnichannel campaign development & execution
  • Experiential design & event activation
  • Multicultural marketing experience
  • Ambassador/influencer talent management & media training
  • Internal & external launch activation 
  • UI/UX design & development

Customer Engagement

hello collective04

C

e

hero collective
  • Channel/platform strategy
  • Content strategy
  • CRM & SMS marketing
  • Social media marketing
  • Community development & management
  • Online crisis management
  • DCO & A/B testing creative rollout
  • Data & analytics
  • Reporting & optimizations
  • Technology & innovation

Healthcare

hello collective05

H

c

hero collective
  • AdBoard research
  • Social determinants of health
  • Disease state education & market shaping
  • Consumer & HCP branded activations
  • Customer support programs
  • Drug launch & OPDP submissions
  • Rep triggered activations
  • Conference activations
  • Cultural competence & cultural humility training
  • Support programs & teleservices 
  • Healthcare system & value-based care

Media Planning & Buying

hello collective06

M

b

hero collective
  • Omnichannel media planning & buying (TV, online, radio, programmatic, OOH, mobile, etc.) 
  • Paid and earned social media planning & buying
  • Targeted local multicultural media buying
  • Sponsorship & custom program management
  • Media trafficking

HEROES

We are the
Hero Collective
most diverse team in the industry
Hero Collective

Joe Anthony
hello collective

J

Joe Anthony

/Chief Hero

Hero Collective
hello collective

S

Sabrina Modellas

/EVP Client Services

John Frazier
hello collective

J

John Frazier

/ECD

Batool Kazmi
hello collective

B

Batool Kazmi

/PHD/SVP Medical and Brand Strategy

Hero Collective
hello collective

N

Nathanael Holley

/VP, Group Creative Director

Jose Manuel Montenegro
hello collective

J

Jose Manuel Montenegro

/SVP Media Director

Hero Collective Health

A 100% independent Owned Culture Driven Creative and digital studio hero collective©
all rights reserved.

2024