POWERFULLYHUMAN
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Who
We Are
Hero Collective Health is a culture-driven & digital-first agency focused on human impact
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Our approach to human-centered work and heroic brand experiences
Humetric™ Insights
Supercharged insights that explore profound, subconscious dimensions that are often challenging to articulate, analyze, and capture
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Cultural Fluency
Inclusive marketing is mainstream marketing. We emphasize the cultural nuances that inform the right action and interactions
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Heroic Brand Value
Supercharged value propositions to build customer relationships and deliver transformational solutions attuned to our audience
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SuperPowers
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Brand Strategy
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- Market research
- Customer experience design
- KPI benchmarking
- Target analysis & segmentation
- Trend spotting & analysis
- Cultural intelligence & fluency
- Search linguistics
- Product portfolio & pipeline planning
Brand Design
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- Brand architecture & positioning
- Key messaging & narrative development
- Visual identity systems
- Internal & external comms planning
- Brand training & rollout
- Communications planning
Campaign Development
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- Campaign ideation & development
- Full service creative production (video, audio, print, digital, OOH, etc.)
- Omnichannel campaign development & execution
- Experiential design & event activation
- Multicultural marketing experience
- Ambassador/influencer talent management & media training
- Internal & external launch activation
- UI/UX design & development
Customer Engagement
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- Channel/platform strategy
- Content strategy
- CRM & SMS marketing
- Social media marketing
- Community development & management
- Online crisis management
- DCO & A/B testing creative rollout
- Data & analytics
- Reporting & optimizations
- Technology & innovation
Healthcare
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- AdBoard research
- Social determinants of health
- Disease state education & market shaping
- Consumer & HCP branded activations
- Customer support programs
- Drug launch & OPDP submissions
- Rep triggered activations
- Conference activations
- Cultural competence & cultural humility training
- Support programs & teleservices
- Healthcare system & value-based care
Media Planning & Buying
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- Omnichannel media planning & buying (TV, online, radio, programmatic, OOH, mobile, etc.)
- Paid and earned social media planning & buying
- Targeted local multicultural media buying
- Sponsorship & custom program management
- Media trafficking
HEROES
We are themost diverse team in the industry
We are the
most diverse team in the industry
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Joe Anthony
/Chief Hero
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Sabrina Modellas
/EVP Client Services
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John Frazier
/ECD
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Batool Kazmi
/PHD/SVP Medical and Brand Strategy
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Nathanael Holley
/VP, Group Creative Director
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Jose Manuel Montenegro
/SVP Media Director