words by
Joe Anthony & Sabrina Modellas
October 28, 2024
humanology newsletter
A New Kind of Company for a New Kind of Care
Over 61% of Americans say the healthcare system is a hassle, and 63% find navigating it stressful.
With over half of Americans feeling the system treats them more like a number than a human being, many are forced to weigh the benefits of seeking timely care. Instead, they prioritize upholding traditions, culturally engrained beliefs, and immediate vs long-term impact because the healthcare system “is more trouble than it’s worth.”
There is an undeniable disconnect between people, their healthcare providers, and the health and wellness industry as a whole.
“We are witnessing upsurges in sicknesses, increased prevalence in diverse populations that have limited data sets, shortages of critical care staff, and worse outcomes despite the incredible medical advancements made every day. Expectations of care have evolved faster than the systems, goods, and services we need and use. We cannot rely on cookie cutter care solutions when people are desperately needing an empathic, human-centered experience.” -Joe Anthony, Founder & Chief Hero
Hero Collective Health is a NEW, one-of-a-kind agency. One created out of necessity to put humans back at the center of healthcare and create tangible impact. We aren’t your average strategists, creatives, and industry experts; but culturalists, innovators, and rebels that turn brands into heroes. We dig deep into the psychology and dynamic world people live in to go beyond transactional solutions. We understand that brand relationships are an outward expression of internal beliefs and the things that matter most to the people that use them.
Hero Collective Health—where culture, purpose, and your goals unite to make long-standing, definitive human impact.
For more information on how we can create heroic change together, please reach out to:
Joe Anthony, Founder and Chief Hero: joeanthony@herocollective.co
Sabrina Modellas, Head of Hero Collective Health: smodellas@herocollective.co
or request to be contacted at: https://www.herocollectivehealth.com/contact
Source: Ipsos. Accessed June 24, 2024. https://www.ipsos.com/sites/default/files/ct/news/documents/2024-02/MDVIP%20Patient%20Experience%20Topline%2002%2027%202024.pdf