Pfizer Innovative health

The Situation

Pfizer Innovation comprises two divisions – generic, essential medicines, and pioneering, well-known, high-end commercial medications. Our client had to rebrand their Innovation business to create distinction and build excitement, in a field where it’s exceedingly difficult to do so.

The Challenge

Pfizer came to Hero for an internal branding exercise, something that would allow its people to feel a greater sense of ownership. We ended up doing a whole lot more for them.

What We Did

We created an entire internal communication strategy and system. This included training Pfizer staff on the proper usage of our design systems and guidelines, creating internal newsletter templates for their CEO, and producing their annual meeting. We then created storytelling content, the unscripted mini-doc series A Lens On Life. All in the name of inspiring and exciting the people who make Pfizer run.